Hi, I’m Jill, owner and creator of Shop Goldylox! I truly enjoy helping to make women feel beautiful and confident. Because the truth is, your whole attitude and outlook brightens when you love what you have on.

Indiana-born and raised, and will probably forever, remain. I have been married to my wonderful husband, Eric (aka “Ike”) for almost 15 years, and we have two young, healthy, beautiful children- Addison Claire (10) and Camden Scott (7).  My first college degree included a minor in Consumer Science, with a focus in Fashion Merchandising. I also have a Bachelors of Science in Nursing. I currently work as a Pediatric/Neonatal Critical Care Transport RN, transporting sick kiddos in a helicopter or by ground in an ambulance. I truly enjoy taking care of other people, and children are as special as they come.

I know how hard it can be just getting yourself clothing when you’re so busy taking care of everyone else, so I wanted to start a shop with cute, inexpensive, good-quality, and trendy items every woman will love. It all started in 2016, when I started printing quotes on t-shirts for men, women, and children. I decided in December 2016 to expand by carrying women’s and girls’ clothing and deciding to start a website. January 2016, my first shipment of clothing for my new shop arrived, website development meetings started, dreams started coming true, and life forever changed.  I hope you enjoy shopping at Goldylox as much as I love finding designs that will flatter your shape and fit your lifestyle!

Thank you so much for visiting. You are appreciated!